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Prospect Conversations: How To Open the Dialogue With Your Ideal Prospect

How to Communicate Value to Prospects on the First Call How do you turn your prospects into your customers? You have to start with a conversation, dialogue, interaction, or discussion. That seems obvious,Read More...
By : Elisa Ciarametaro | Apr 28, 2016
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3 Management Tools to Improve Lead Quality

We’ve been looking at how to improve lead quality by aligning Sales and Marketing teams (in these two previous articles. As a manager, you may feel like you have to referee the blame game: MarketingRead More...
By : Elisa Ciarametaro | Mar 7, 2016
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4 Tools to Bridge the Gap Between Sales and Marketing

We’ve been looking at the importance of lead quality and lead quantity, starting with the first post in this series. This time we focus on 4 resources to help you align efforts in yourRead More...
By : Elisa Ciarametaro | Feb 29, 2016
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Solving the Lead Quality vs. Quantity Debate to Increase ROI

Lead quality, quantity and conversion are still top of mind for sales and marketing executives. According to the 2015 B2B Lead Generation Report cited by Brighttalk, improving lead quality over quantity is a topRead More...
By : Elisa Ciarametaro | Feb 19, 2016