What’s in your marketing mix?
You absolutely need some form of marketing to promote your products and services.
Even so, the amount of attention to marketing differs widely across organizations. I’ve seen billion-dollar organizations with no marketing department, startups with full-fledged marketing departments, and everything in between.
Your prospects need to know how you can help them. With that in mind, I offer to you my list of must-have marketing pieces.
I’ve identified 10 key pieces to offer your prospects critical ideas that inform and educate. While this list is not exhaustive, these pieces can do much to help your prospects understand how you can help them.
Let’s start with your company overview.
This one-pager is the first piece of content to develop.
It needs to do more than simply state your name and brief history as an organization. What makes this a valuable marketing piece is to highlight your company differentiator — your value proposition.
Your company overview also gives your prospects an easy way to contact you by providing several access points, such as:
- postal mailing address
- phone number
- social media links
- email address
This is one of nine brief outlines and recommendations for marketing pieces to connect you with prospects.
Discover 9 more critical marketing components can take printed or digital form. Get brief but focused list of the tools for communication with your prospects and what they should contain.
Download the free ebook: 10 Must-Have Marketing Pieces to Connect with Your Prospects