Phone-shy when reaching out to a prospect? CEOs get so much email, your email message may be passed over. Ask if voice mail will work. Your phone may open the door.

Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?

No time to write for business? You are not alone. Writing fast leads to more mistakes and typos that cry for better editing. With increasing competition, errors can have damaging consequences.

Social networks offer a variety of tools to interact and keep in touch. Is this revolutionary, or good old fashioned evolution in our use of tools to form connections?

Be Simple, Clear, Concise and Relevant Today many avenues exist to communicate both personally and professionally. Traditional business communication happens by phone, through live conversations, or voicemail.  Now text and instant messaging have entered the mix. Email is another major channel for business communication.  Add social networks like LinkedIn, Facebook and Twitter, and you see [...]

I don’t know about you, but the amount of email I receive each day is reaching as one would say a breaking point. It seems I’m not the only one. I’ve shared this observation with many and they seem to be experiencing the same symptoms as I am. There are those emails I asked for [...]

Communicate with others the way you want them to communicate with you. Seems so simple right? Then it must be easy to do. Right?  Wrong. Many companies don’t know how their potential buyers and buyers want to be communicated with because they never asked them. These companies continue to use the tools and methods they [...]

I was reading an article by Christopher Hosford in BtoB Magazine, entitled "Survey: Virtual events appeal to marketers." The article provided data from a survey by ON24 on the popularity of virtual conferences for B2B marketing. This didn’t surprise me, given the increasing numbers of email invites to online conferences I’ve received. It makes sense [...]

A few months back I was part of a group that was introduced to Google Wave at the Social Media Club  in New York City. I had heard about Google Wave but had really not had the time to sit down and learn more about it. So when I was invited, I decided to attend. [...]

I was pleased to attend the BtoB’s NetMarketing Breakfast in New York last quarter. The discussion addressed the impact of social media on business. It was a great session. I learned here that almost half of IBM’s 400,000 employees have a LinkedIn profile. That was last quarter. I suspect that number has risen substantially by [...]