We’ve been looking at how to improve lead quality by aligning Sales and Marketing teams (in these two previous articles. As a manager, you may feel like you have to referee the blame game: MarketingRead More…
Well, it’s that time of year again – a time to give thanks, appreciate others, enjoy, reflect and celebrate. But before we enter 2015, I’d like to share some highlights from 2014. SLMARead More…
Good follow-up establishes you as a professional known for keeping your word. Simple follow up is crucial to making sales and building a good reputation.
An inside sales representative may be tasked with both outbound prospecting and inbound marketing. We think there’s a better way.
Outbound prospecting with current clients is important, but often overlooked. Here is a 2-part series of tips on how and why to follow up with current clients
Is inbound marketing or outbound prospecting better for lead generation? Part 2 looks at Outbound Prospecting pros and cons.
Should you focus on inbound marketing or outbound prospecting to generate the highest quality leads? Look at some pros and cons of both.
LinkedIn Skill Endorsements are a fairly new feature, but is one that’s used quite frequently. You receive a notice that you have been endorsed; how do you respond?
A well thought process to gather and share customer knowledge provides powerful insight for your outbound prospecting initiative.
Customer knowledge is often spread across an organization. Find out how to gather and use it before doing outbound sales prospecting