Social Media can be a great resource for outbound sales prospecting if used correctly and ethically.

There is no question that LinkedIn, like other social media, can provide a resource for outbound prospecting research and connection if used appropriately.

A social network group is like a party, for mutual benefit. When I see creators set guidelines for members, this translates: the host doesn’t appreciate the behavior of certain party guests….

Social networks offer a variety of tools to interact and keep in touch. Is this revolutionary, or good old fashioned evolution in our use of tools to form connections?

Be Simple, Clear, Concise and Relevant Today many avenues exist to communicate both personally and professionally. Traditional business communication happens by phone, through live conversations, or voicemail.  Now text and instant messaging have entered the mix. Email is another major channel for business communication.  Add social networks like LinkedIn, Facebook and Twitter, and you see [...]

Communicate with others the way you want them to communicate with you. Seems so simple right? Then it must be easy to do. Right?  Wrong. Many companies don’t know how their potential buyers and buyers want to be communicated with because they never asked them. These companies continue to use the tools and methods they [...]

A few months back I was part of a group that was introduced to Google Wave at the Social Media Club  in New York City. I had heard about Google Wave but had really not had the time to sit down and learn more about it. So when I was invited, I decided to attend. [...]

I was pleased to attend the BtoB’s NetMarketing Breakfast in New York last quarter. The discussion addressed the impact of social media on business. It was a great session. I learned here that almost half of IBM’s 400,000 employees have a LinkedIn profile. That was last quarter. I suspect that number has risen substantially by [...]