A new list of inbound contacts and titles may be your pot of gold. But you notice that very few contacts match your type of target. What is your response?

How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location

Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.