Remember when we were young you were taught to share? Some things never change. Social media has brought to our attention again the importance of sharing and collaborating.  Why should we do it?

  1. To do the right thing?
  2. Because you have to be in it to win it?
  3. It helps you succeed?
  4. To produce better results?
  5. Because the whole is stronger than its parts?
  6. Because you might learn something and improve?

The answer to all of the above is yes.

Calling all departments:  collaborate and share with Inside Sales – Lead Generation (Lead Gen) for the good and improvement of all. Build relationships with the Lead Gen team, they are a valuable resource to your department and you to them.  Ask them to participate in relevant meetings occasionally and visit theirs.

How Your Departments Benefit by Embracing Lead Generation

Sales, embrace Lead Gen Include Lead Gen in your sales events and meetings. Learn what they are hearing from your potential buyers. Share what you are learning from your buyers.  Listen to them converse with potential buyers.  Have them hear you converse with buyers.

Marketing, embrace Lead Gen. They are the first line of contact with many potential buyers and buyers. Hear how they are responding to your messaging.  Share your future marketing initiatives with them.

Systems embrace Lead Gen. They are power users of your CRM system.  Find out how the system works for them and share their successful usage with other departments. Hear what system enhancements would improve their productivity and let them know about new and improved features and when they will expect updates or upgrades.

Product Development, embrace Lead Gen. They hear the likes and dislikes of your offering straight from buyers. They may be a great source for future enhancements information. Keep them abreast of new product and service offerings.

Customer Service, embrace Lead Gen. They are conversing with potential buyers and you with buyers and sometimes both. Sharing what the other is hearing can strengthen your further interactions with potential buyers and buyers.

Channels and Partners embrace Lead Gen. They also have insights, use processes, technologies and communicate messaging that can be valuable to your partners working with your prospects and vice versa.  They can help your partners uncover more business and vice versa.

Human Resources embrace Lead Gen. Get to know the team. Find out what makes a successful Lead Gen rep in your company and what doesn’t. They may be able to connect you with the perfect candidate for your open req.

Finance and Management, embrace Lead Gen. Review Lead Gen results and determine the cost effective analysis of their efforts.  Watch this group produce and give them the tools they need to succeed.

Collaborating and sharing can make it happen for Lead Gen, your department and your company.