The Sales Lead Management Association (SLMA) has declared October 10-16 to be Sales Lead Management Week. SLMA helps companies better manage sales leads, giving members access to valuable information on sales lead management issues. Most recently they’ve offered webinars and SLMA radio as new mediums for sharing useful sales lead management information.
Take a Look at How you Manage Sales Leads
In light of Sales Lead Management Week, the Sales Lead Management Association has offered a list of actions you can take to enhance sales lead management in your organization that I though was worth sharing with you.
It’s a quick brainstorm of some 18 actions you can take, whether you’re B2B or B2C lead generation.
Here’s a sampling of just 4:
- Make lead management a topic for sales meetings
- Use a software program to manage your inquiries and leads
- Create business rules which require a return on investment measurement for marketing dollars spent on lead generation
- SEO your web site
Remember this is just a sampling — check out SLMA’s full list and see which ideas best fit your organization.
Qualified sales leads are the lifeblood of a reliable sales pipeline. Well-thought processes and a clear set of business rules are a must-have for any organization. This is true regardless of how simple or complex the process, or how small or large the organization. Your customers, prospects, employees and partners will thank you for implementing a viable way to handle sales leads.
I hope one of these ideas can enhance your unique sales lead management environment. I would be interested in hearing which action you implemented and the impact it had on your organization.