A new list of inbound contacts and titles may be your pot of gold. But you notice that very few contacts match your type of target. What is your response?
Sales and marketing improve the lead qualification process with really superior communication between representatives. Align goals with 6 tips to refine your process.
Lead Generation isn’t just for Sales and Marketing. Anyone in your organization may talk with prospects for your products or services. Help them qualify leads too.
Lead scoring involves assigning weighted criteria to a lead; company size, city, contact title, emails opened, for example. Give each attribute a value. Check the score on a lead definition scale.
Do you share your best lead generation practices with your partners? In-depth training may generate a better flow of more qualified leads from business partnerships.
In my previous post, Should You Disqualify Inbound Inquiries?, we looked at valid reasons for disqualifying inbound inquiries. Since I believe that disqualifying is healthy for an organization, I thought I’d answerRead More…
Art vs. science is a common metaphor, but it does accurately describe how I view lead generation. I’ve spent my sales career exceeding goals by using an art and science approach. 2Read More…