With limited resources and virtually no time, we needed to quickly but effectively, plan and build a lead generation group…. In Elisa we found this experienced, professional resource…. we are extremely pleased with her results to date and would highly recommend her services.
Julie Casteel, Chief Solution Planning Officer, ClientLogic
ClientLogic provides outsourced customer experience fulfillment, marketing and customer care solutions to clients. Our challenges were as follows:
With limited resources and virtually no time, we needed to quickly but effectively, plan and build a lead generation group to support the efforts and greatly contribute to the revenue goals of our growing Client Management team. Since our company is comprised of a number of integrated but focused operations, it was equally important that our messaging and markets clearly articulated our offering and procedures and processes were developed and closely managed to ensure success.
ClientLogic had instituted lead generation efforts previously, however without a focused, experienced effort to create and manage lead generation goals, staff and results, it became an individual Client Management endeavor.
Our goal was to hire an experienced resource: to produce results, to hire and train the right people expeditiously, to create, implement and communicate the sales and marketing tools needed for success, to spot and avoid the red flags and advise and implement the requirements for success. Successful execution with limited guidance, results amidst constant change and a consistent sense of urgency were added prerequisites.
In Elisa we found this experienced, professional resource. She quickly began recruiting and managing the process to hire our lead generation group, developing the infrastructure systems, processes, procedures, sales and marketing tools working closely with internal personal to outline requirements and manage to results. Once our lead generation team was recruited, Elisa orchestrated training, coaching and monitoring.
We are extremely pleased with her results to date and would highly recommend her services.
Julie Casteel, Chief Solution Planning Officer