I was enjoying the beginning of a New York City summer today when I realized next weekend is July 4th. So it’s officially summer, in my book, on the East Coast. To many people, summer brings vacations. But the first thought that popped to my mind was the timing of outbound prospecting efforts during these next two months.
After all, customers and prospects may be enjoying the summer months. How many times have you heard someone say “no one is around”? What to do? Do you keep up outbound prospecting, or put it on the back burner?
Here are three key reasons to keep prospecting:
- Your market’s needs are still there. Your prospects and customers may be just like you and me, doing more with less, having to work longer, harder and smarter to get results. They may appreciate your efforts and relate in a positive manner.
- There’s less noise. If there is a belief that prospects or customers may be less available, that may mean less outreach activity for some. This leaves more opportunity to connect with prospects and customers for those who actually do reach out.
- You’re more likely to find opportunities when you look for them. Keep up the momentum of outbound prospecting to target audiences. The best analogy I can think of is the shopper who is discouraged from attending a sale, thinking it will be too crowded vs. the shopper who makes the attempt in spite of the crowds. The shopper who attends despite the odds has a chance to get a great bargain, while the shopper who stays home misses a potential opportunity. Likewise the prospector who continues outbound prospecting during potentially slower months has a chance to build a pipeline while the prospector who decreases their outbound prospecting efforts can miss an opportunity and maybe even their number.
Don’t miss a potential opportunity. What are your thoughts?