All posts by Elisa Ciarametaro

11Nov/11

Focused Outreach Outbound Prospecting Tips Part 6: Train for Command of Knowledge

November 11, 2011Customer Experience, Focused Outreach, MethodsTrainingElisa Ciarametaro

To get desired results from the focused outreach initiative, train in depth. Meet to deal with questions that arise in talking with clients or prospects.

28Oct/11

Focused Outreach Outbound Prospecting Tips Part 5: Develop Messaging Carefully

October 28, 2011Focused Outreach, MessagingApproach, Customer FocusElisa Ciarametaro

In focused outreach, crafting and delivering messaging demands expertise and testing to perfect. See 10 key points to consider as you develop your message.

06Oct/11

Focused Outreach Outbound Prospecting Tips Part 4: Give Resources the Right Job

October 6, 2011Focused Outreach, Lead Generationmanagement processElisa Ciarametaro

In focused outreach prospecting, a key success factor is having the right resources performing the right tasks.

05Oct/11

Top 7 Lead Management Tips for Sales Lead Managment Week 2011

October 5, 2011Lead Generation, Sales Lead Management2011, business, business process, entrepreneurship, improve lead generation, Lead Generation, lead management, leads, manage leads, management, managment, marketing, personal selling, sale, sales, sales lead, sales lead management association, Sales leads, sales leads management, sales meetings, Tips, weekElisa Ciarametaro

Sales Lead Management Week is October 9-15. Here are highlights from SLMA to improve lead generation – plus insights from the consulting practice of Exceed Sales.

16Sep/11

Focused Outreach Outbound Prospecting Tips Part 3: Planning Is Key to Success

September 16, 2011B2B Leads, Focused Outreach, Methodsoutbound prospecting, Outreach, Planning Process, TipsElisa Ciarametaro

Planning your focused outreach effort is critical. Discuss, get input, agreement and approval to provide a framework for implementation and adjustment.

02Sep/11

Focused Outreach Outbound Prospecting Tips Part 2: First, Know Your Buyer

September 2, 2011Knowing your buyer, Lead GenerationCustomer FocusElisa Ciarametaro

Outreach works best when your buyers experience you in a way that works for them. Learn your buyer’s mindset. It seems common sense. That doesn’t make it easy.

19Aug/11

Focused Outreach Outbound Prospecting Tips Part 1: Know Your Objective

August 19, 2011Outbound ProspectingEffective Lead Generation, Planning ProcessElisa Ciarametaro

Before outbound prospecting, first define the objective. Too often, objectives are assumed or are unrealistic. Tip: when defining goals, collaborate.

05Aug/11

Outbound Prospecting: Wide or Deep? That is the Question

August 5, 2011Outbound ProspectingApproach, Outbound SalesElisa Ciarametaro

5 questions for outbound prospecting planning, to decide the balance between the width and depth you include in an outbound prospecting or marketing initiative.

22Jul/11

6 Parts to a Better Lead Qualification Process

July 22, 2011CRM, Methods, Qualifying leadsLead Generation Process, p, Qualifying leads, Sales leadsElisa Ciarametaro

Sales and marketing improve the lead qualification process with really superior communication between representatives. Align goals with 6 tips to refine your process.

08Jul/11

Is Knowing About Your Competition Still Important?

July 8, 2011Customer RelationshipApproach, Competition, TipsElisa Ciarametaro

Today’s buyers can learn much about competing solutions; even more than sales reps. Learn tips for working with buyers well-versed in your competitor’s solutions.