A Buyer Focused Sales Process Is King
Buyer focus is king, with more awareness of just how important the buyer is. Traces of seller-focus may show in poor customer service, but it’s tolerated less.
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Lead Generation Partnerships in Business: Are They Doing You Justice?
Do you share your best lead generation practices with your partners? In-depth training may generate a better flow of more qualified leads from business partnerships.
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Boost Sales with Sales Lead Management tips from SLMA
Sales Lead Management Association (SLMA) helps companies better manage sales leads, giving members access to valuable information on sales lead
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Email vs Voicemail or: A Funny Thing Happened on My Way to an Appointment
Phone-shy when reaching out to a prospect? CEOs get so much email, your email message may be passed over. Ask if voice mail will work. Your phone may open the door.
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B2B Lead Generation KPIs: Why They are Important, How They are Evolving
Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?
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Lead Generation Remix: Selling To Current Customers
Do you tell your customers about new products and services that may help them? Look at this often untapped source of leads and sales revenue.
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How to Select a Target Market – The World Isn’t Always Your Oyster
How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location
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How to Define Your Target Market: 5 Tips
Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.
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10 Point Sales CRM Checklist to Improve Lead Generation and Sales
How well does your CRM system help produce leads and sales? Here is a quick easy checklist to improve your CRM system, and get better information when you need it.
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Customer Centric Inbound Sales Process – Lessons Learned
Good customer experience comes from customer centric inbound processes. Your handling of inbound calls has a profound impact on customers. Make it a positive one.
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