The Sales Lead Management Association (SLMA) has declared October 10-16 to be Sales Lead Management Week. SLMA helps companies better manage sales leads, giving members access to valuable information on sales leadRead More…
Phone-shy when reaching out to a prospect? CEOs get so much email, your email message may be passed over. Ask if voice mail will work. Your phone may open the door.
Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?
Do you tell your customers about new products and services that may help them? Look at this often untapped source of leads and sales revenue.
How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location
Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.
How well does your CRM system help produce leads and sales? Here is a quick easy checklist to improve your CRM system, and get better information when you need it.
Good customer experience comes from customer centric inbound processes. Your handling of inbound calls has a profound impact on customers. Make it a positive one.
Lead generation processes have an upside and a downside. Systems provide direction, consistency and predictable outcomes. But they can be constraining. Avoid problems with these guidelines.
No time to write for business? You are not alone. Writing fast leads to more mistakes and typos that cry for better editing. With increasing competition, errors can have damaging consequences.