How to Help Sales Develop Higher-Quality Leads (Plus New E-Book) Producing higher-quality and quantity of leads continues to be a top challenge for companies. Smart management can help Sales Development Representatives (SDRs) improveRead More…
Relevant messaging strives to deliver the right message to the right audience at the right time. Yet to establish a credible connection with a potential buyer, sellers have to be willing toRead More…
Without good Marketing, is there enough support for Sales to win with your prospects? In some rare cases, maybe Sales can win on its own. But the right marketing activities are keyRead More…
How to Spot and Hire a Great Sales Development Representative A great sales development representative (SDR) has a huge impact on your success and reputation. Your SDRs play a major role in your customers’Read More…
Is there real value in social selling activity for sellers, or is it all talk? Social selling has value when your activity adds to an engagement process that is already working with prospects and customers. Social mediaRead More…
How do you determine the optimal number of sales calls your representatives should make? This number is an important, sought after metric to sales managers and representatives who want to gauge what it takesRead More…
How to Communicate Value to Prospects on the First Call How do you turn your prospects into your customers? You have to start with a conversation, dialogue, interaction, or discussion. That seems obvious,Read More…
We’ve been looking at how to improve lead quality by aligning Sales and Marketing teams (in these two previous articles. As a manager, you may feel like you have to referee the blame game: MarketingRead More…
We’ve been looking at the importance of lead quality and lead quantity, starting with the first post in this series. This time we focus on 4 resources to help you align efforts in yourRead More…
Lead quality, quantity and conversion are still top of mind for sales and marketing executives. According to the 2015 B2B Lead Generation Report cited by Brighttalk, improving lead quality over quantity is a topRead More…