Sales Lead Management Association (SLMA) helps companies better manage sales leads, giving members access to valuable information on sales lead
Boost Sales with Sales Lead Management tips from SLMA Read More »
Phone-shy when reaching out to a prospect? CEOs get so much email, your email message may be passed over. Ask if voice mail will work. Your phone may open the door.
Email vs Voicemail or: A Funny Thing Happened on My Way to an Appointment Read More »
Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?
B2B Lead Generation KPIs: Why They are Important, How They are Evolving Read More »
Do you tell your customers about new products and services that may help them? Look at this often untapped source of leads and sales revenue.
Lead Generation Remix: Selling To Current Customers Read More »
How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location
How to Select a Target Market – The World Isn’t Always Your Oyster Read More »
Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.
How to Define Your Target Market: 5 Tips Read More »
How well does your CRM system help produce leads and sales? Here is a quick easy checklist to improve your CRM system, and get better information when you need it.
10 Point Sales CRM Checklist to Improve Lead Generation and Sales Read More »
Good customer experience comes from customer centric inbound processes. Your handling of inbound calls has a profound impact on customers. Make it a positive one.
Customer Centric Inbound Sales Process – Lessons Learned Read More »
Lead generation processes have an upside and a downside. Systems provide direction, consistency and predictable outcomes. But they can be constraining. Avoid problems with these guidelines.
Lead Generation Process: How to Balance Pros and Cons Read More »
No time to write for business? You are not alone. Writing fast leads to more mistakes and typos that cry for better editing. With increasing competition, errors can have damaging consequences.
How the Internet has Fueled Business Writing for Online Communication Read More »
