We’ve been looking at how to improve lead quality by aligning Sales and Marketing teams (in these two previous articles. As a manager, you may feel like you have to referee the blame game: MarketingRead More…
We’ve been looking at the importance of lead quality and lead quantity, starting with the first post in this series. This time we focus on 4 resources to help you align efforts in yourRead More…
Lead quality, quantity and conversion are still top of mind for sales and marketing executives. According to the 2015 B2B Lead Generation Report cited by Brighttalk, improving lead quality over quantity is a topRead More…
List sources are invaluable to inside sales teams seeking B2B leads. Here’s an update on popular list sources for sales intelligence needed in outbound prospecting.
Find quick lead generation help with 20 outbound prospecting tips for 2014. Share your ideas in the comments.
Does direct mail open an increasingly overlooked connection? How do you stand out? You try what everyone else is NOT doing and hope to get noticed and heard.
Planning your focused outreach effort is critical. Discuss, get input, agreement and approval to provide a framework for implementation and adjustment.
5 tips to getting meetings with top executives at events. Keys include learning who among your target contact plans to attend, and sending a compelling message.
I don’t know about you, but the amount of email I receive each day is reaching as one would say a breaking point. It seems I’m not the only one. I’ve sharedRead More…
I’m often asked about the best list source(s) to use for sales prospecting, lead generation, and demand generation campaigns. When you want to build a list of target contacts, where you getRead More…