Direct mail: On your radar as a marketing channel?
Direct mail: Does it have a place in your sales and marketing strategy? I am always an advocate of getting […]
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Business Communication
Negotiation
Negotiation is interesting. In an upcoming Selling Signals blog post, I provided insights and thoughts on negotiation (https://sellingsignals.com/negotiation-tactics/). There are
How to Update Your Success Stories
Success stories are like gold for sales and marketing. But It takes time to develop customer success testimonials that translate
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3 Best Ways to Convey Your Compelling Message
To engage your customers and prospects, your first step is crafting effective messages that are compelling and concise. But to
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Prospect Conversations: Your First Sales Call With Your Ideal Prospect
How to Communicate Value to Prospects on the First Sales Call How do you turn your prospects into your customers?
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Increase Your Sales Team’s Success – Storytelling in Sales
Storytelling in sales: A guest post by Chris Kogler at Narrative IQ. Stories are one of the most powerful forms
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Email vs Voicemail or: A Funny Thing Happened on My Way to an Appointment
Phone-shy when reaching out to a prospect? CEOs get so much email, your email message may be passed over. Ask if voice mail will work. Your phone may open the door.
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B2B Lead Generation KPIs: Why They are Important, How They are Evolving
Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?
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How the Internet has Fueled Business Writing for Online Communication
No time to write for business? You are not alone. Writing fast leads to more mistakes and typos that cry for better editing. With increasing competition, errors can have damaging consequences.
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Social Media Networking: Evolution or Revolution?
Social networks offer a variety of tools to interact and keep in touch. Is this revolutionary, or good old fashioned evolution in our use of tools to form connections?
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