Last month I shared a story about a major hotel chain whose central computer system did not provide a database of all customer data and activity. Their computer system did not offerRead More…
Many years ago, an Exceed Sales client offered a software product that helped major corporations get one single view of their customer’s activity over the customer’s lifetime. That was probably over tenRead More…
This is the time of year students are settling into school at all levels: elementary, middle school, high school, and colleges. My own son has leaped into the high school years. InRead More…
Everyone wants to treat customers and prospects right. Back in March I promised you additional suggestions to keep your customers close and prospects closer. Here are my additional observations to make theRead More…
Although we should always be mindful of improving and doing better tomorrow than we did yesterday, we live in uncertain times today. It’s more important than ever to be especially mindful aboutRead More…
How to Communicate Value to Prospects on the First Call How do you turn your prospects into your customers? You have to start with a conversation, dialogue, interaction, or discussion. That seems obvious,Read More…
Is lead generation and lead nurturing really well served by automated response systems? These 5 tips help you use automation to better enhance the buyer’s journey.
“To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected.” ― Tony Hsieh, CEO of Zappos andRead More…
To get desired results from the focused outreach initiative, train in depth. Meet to deal with questions that arise in talking with clients or prospects.
Customer service calls are often untapped wells of insight. If you have a responsive customer at your disposal, why not ask how your company can better serve them?