How Long Should Pre Call Planning Take Per Outbound Prospecting Call?
How to plan your pre-call research so that the quality of your insight helps you stand out in the eyes of your prospect and future client.
Focused Outreach Outbound Prospecting Tips Part 2: First, Know Your Buyer
Outreach works best when your buyers experience you in a way that works for them. Learn your buyer’s mindset. It seems common sense. That doesn’t make it easy.
Not All Customer Information is Created Equal
Gather good customer intelligence before calling prospects. You can greatly improve your buyer experience by using relevant information about customers to help them.
Get the Message Right: 10 Essentials to Make Messaging Matter
Ever get that call or email correspondence that hits you dead center on target? One that addresses exactly what you were hoping to hear at the just the right moment, on justRead More…
Define Your Target Market: 5 Suggestions for Finding Your Target Audience
Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.
The Product Demo: Still the Crutch in Sales
The sales and marketing world is becoming so interesting to me. Every day we hear and read that the world of sales has been in a shambles and there are new andRead More…
What’s the Best Way to Communicate with Your Buyer? Ask the Buyer
Communicate with others the way you want them to communicate with you. Seems so simple right? Then it must be easy to do. Right? Wrong. Many companies don’t know how their potentialRead More…