Call metrics for social media activity count activities and connections. Find how to note and track your outbound prospecting calls, to include social media activity
Outbound Metrics For Outbound Prospecting: Part 2 Read More »
Some do outbound prospecting by email or calls only. Do we stop measuring at call based metrics only? Consider the role of social media in how we know our prospects.
Sales Call Metrics For Outbound Prospecting: Part 1 Read More »
How does your email marketing program compare? Once you identify your type of business, industry and type of message, check these resources with benchmark statics.
Email Marketing Benchmarks: How Does Your Performance Measure Up? Read More »
Lead source data tells how a visitor or buyer heard about your company. Knowing a prospect has seen a specific webinar or whitepaper guides your efforts wisely.
Track Lead Source Data: Why Knowing Your Sources is SO Important Read More »
How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location
How to Select a Target Market – The World Isn’t Always Your Oyster Read More »
