Social Media Helps Outbound Prospecting When Used Correctly
Social Media can be a great resource for outbound sales prospecting. That is, if you use them correctly to learn about your buyers, identify your influencers, and more…
How LinkedIn Can Work For You During Outbound Prospecting
There is no question that LinkedIn, like other social media, can provide a resource for outbound prospecting research and connection if used appropriately.
How to Keep Your LinkedIn Group Activity Relevant to Members
A social network group is like a party, for mutual benefit. When I see creators set guidelines for members, this translates: the host doesn’t appreciate the behavior of certain party guests….
Social Networking Evolution or Revolution?
Social networks offer a variety of tools to interact and keep in touch. Is this revolutionary, or good old fashioned evolution in our use of tools to form connections?
Writing Skills: How to Communicate in 140 Characters or Less
Be Simple, Clear, Concise and Relevant Today many avenues exist to communicate both personally and professionally. Traditional business communication happens by phone, through live conversations, or voicemail. Now text and instant messagingRead More…
What’s the Best Way to Communicate with Your Buyer? Ask the Buyer
Communicate with others the way you want them to communicate with you. Seems so simple right? Then it must be easy to do. Right? Wrong. Many companies don’t know how their potentialRead More…
Google Wave: Fad or Future?
A few months back I was part of a group that was introduced to Google Wave at the Social Media Club in New York City. I had heard about Google Wave butRead More…
Future Trends for Social Media and Business Communication: 2010
I was pleased to attend the BtoB’s NetMarketing Breakfast in New York last quarter. The discussion addressed the impact of social media on business. It was a great session. I learned hereRead More…