During these unprecedented times, please give special thought to the needs of your prospects and customers. They have more personal, professional and/or business challenges now than ever. Are your sales and marketingRead More…
In account based selling, your success depends a lot on the steps you take to select targets prospects, research them, and match the right resources to reach out and follow up. In How to SellRead More…
Much has been written about account based selling. It promises to drive excellent revenue growth, but many executives struggle needlessly to use it. What’s missing is an effective plan. I’ll share myRead More…
A new list of inbound contacts and titles may be your pot of gold. But you notice that very few contacts match your type of target. What is your response?
How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location
Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.