Last month I shared a story about a major hotel chain whose central computer system did not provide a database of all customer data and activity. Their computer system did not offerRead More…
Many years ago, an Exceed Sales client offered a software product that helped major corporations get one single view of their customer’s activity over the customer’s lifetime. That was probably over tenRead More…
As we embark upon yet another year, it’s that time to share thoughts, insights, ideas, and discoveries with our reader audience. This year, I’d like to bring back essential topics that seemRead More…
I hope our posts helped you achieve success in 2021, and the close of a successful year is a highlight for you and your company in December. I want to share myRead More…
I am always an advocate of getting back to basics that work and being creative, curious, and inquisitive to try new ways. I believe, as you know by now, that personalization isRead More…
This is the time of year students are settling into school at all levels: elementary, middle school, high school, and colleges. My own son has leaped into the high school years. InRead More…
Negotiation is interesting. In an upcoming Selling Signals blog post, I provided insights and thoughts on negotiation (https://sellingsignals.com/negotiation-tactics/). There are many valuable insights in this post. First, it got me thinking ofRead More…
Every year the data is gathered and researched, and marketing predictions come out. They sound familiar: “We’ve researched x many companies in x many sectors and found – the best time toRead More…
Summer is a time of year many look forward to. In most parts of the US, the kids are home; the weather is warm, and many see it as a time toRead More…
It takes time to develop customer success testimonials that translate into a convincing and exciting story for the reader. As was the case during COVID, the successes business had with a productRead More…