06Oct/10

How to Use Sales Lead Management Week to Boost Your Sales

October 6, 2010Lead Generation, Sales Lead Managementlead definition, lead management processElisa Ciarametaro

The Sales Lead Management Association (SLMA) has declared October 10-16 to be Sales Lead Management Week. SLMA helps companies better manage sales leads, giving members access to valuable information on sales leadRead More…

28Sep/10

To Phone or Not To Phone, or: A Funny Thing Happened to Me on My Way to an Appointment

September 28, 2010Business Communication, Lead GenerationNYC, TeleprospectingElisa Ciarametaro

Phone-shy when reaching out to a prospect? CEOs get so much email, your email message may be passed over. Ask if voice mail will work. Your phone may open the door.

14Sep/10

Lead Generation Outreach Metrics: Why They are Important, How They are Evolving

September 14, 2010Business Communication, Lead GenerationMetrics, Outreach, Social mediaElisa Ciarametaro

Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?

31Aug/10

Lead Generation Remix: Think of the Customer as Prospect

August 31, 2010Customer Relationship, Defining Leads, Lead GenerationApproach, Customer Focus, Lead qualification questions, Sales leadsElisa Ciarametaro

Do you tell your customers about new products and services that may help them? Look at this often untapped source of leads and sales revenue.

24Aug/10

Criteria Define Your Target Market: The World is Not Always Your Oyster

August 24, 2010Methods, Metrics, Target MarketTarget definitionElisa Ciarametaro

How to Use Standard Criteria to Define Your Target Market: look at 4 criteria commonly used to define target markets, like company size, # of employees, & location

17Aug/10

Define Your Target Market: 5 Suggestions for Finding Your Target Audience

August 17, 2010Knowing your buyer, Target Marketpersonal selling, Techniques, TipsElisa Ciarametaro

Take the time to define the best characteristics of your target audience to meet your objective. That will help you better define your primary target market.

10Aug/10

10 Point CRM Checklist to Improve Lead Generation and Sales

August 10, 2010CRM, Lead GenerationChecklist, Outbound SalesElisa Ciarametaro

How well does your CRM system help produce leads and sales? Here is a quick easy checklist to improve your CRM system, and get better information when you need it.

03Aug/10

Buyer Experience with Customer Centric Inbound Processes – Lessons Learned

August 3, 2010Customer ExperienceCustomer Focus, Inbound Inquiries, Inbound Response, TipsElisa Ciarametaro

Good customer experience comes from customer centric inbound processes. Your handling of inbound calls has a profound impact on customers. Make it a positive one.

27Jul/10

Lead Generation Process: How to Balance Pros and Cons

July 27, 2010Lead GenerationEffective Lead Generaton, Lead Generation Process, management process, Process DevelopmentElisa Ciarametaro

Lead generation processes have an upside and a downside. Systems provide direction, consistency and predictable outcomes. But they can be constraining. Avoid problems with these guidelines.

20Jul/10

Business Writing: Has the Internet Fueled the Writing Profession?

July 20, 2010Business CommunicationMarketing Writing, TrendsElisa Ciarametaro

No time to write for business? You are not alone. Writing fast leads to more mistakes and typos that cry for better editing. With increasing competition, errors can have damaging consequences.