27Apr/10

Should You Disqualify Inbound Inquiries?

April 27, 2010Defining Leads, Qualifying leadsReasons to Disqualify LeadsElisa Ciarametaro

That is the question. As you connect, it’s important to determine if these inbound inquiries represent “qualified” opportunities.  You must decide which ones should be nurtured and eventually placed into your salesRead More…

20Apr/10

How to Use Google Alerts to Prospect and Build Sales Intelligence

April 20, 2010Methods, Sales IntelligenceGoogle Alerts, Market IntelligenceElisa Ciarametaro

Many of you may already be familiar with Google Alerts and are already getting great value using them. If you are unfamiliar with Google Alerts or are wondering how they help withRead More…

13Apr/10

To Convert Visitors to Buyers, Align Sales, Marketing and Support

April 13, 2010Content Marketing, Customer ExperienceConvert Visitors, Customer Engagement, Customer Experience, Customer ServiceElisa Ciarametaro

Marketing has quickly and successfully adapted online. Have you noticed the number of websites offering great content? It’s hard not to. There are free webinars, podcasts, whitepapers, videos, e-books, demos, trials, slideRead More…

06Apr/10

How to Select the Best List Source(s) for Sales Intelligence in Your Outbound Prospecting Campaign

April 6, 2010B2B Leads, Company Profiles, Defining LeadsExecutives, Qualified leads, TechniquesElisa Ciarametaro

I’m often asked about the best list source(s) to use for sales prospecting, lead generation, and demand generation campaigns. When you want to build a list of target contacts, where you getRead More…

30Mar/10

4 Keys to Develop Solid Lead Definitions

March 30, 2010Defining Leads, Lead GenerationLead Generation ProcessElisa Ciarametaro

Getting quality sales leads doesn’t happen without a clear definition of a lead in mind.  You may think that the ability of sales and marketing to define solid lead definitions and ratingsRead More…

23Mar/10

Lead Generation: More than One Way to Produce Quality Sales Leads

March 23, 2010Focused Outreach, Lead GenerationEffective Lead Generaton, Lead Generation Process, Techniques, TipsElisa Ciarametaro

There’s more than one way to skin a cat. Don’t put all your eggs in one basket. These are clichés you’ve heard before, but can they apply to generating business leads?  IRead More…

16Mar/10

20 Must-Haves for a Successful Virtual Event

March 16, 2010Business CommunicationInternet Marketing, Online Events, Teleseminars, WebinarsElisa Ciarametaro

I was reading an article by Christopher Hosford in BtoB Magazine, entitled “Survey: Virtual events appeal to marketers.” The article provided data from a survey by ON24 on the popularity of virtualRead More…

09Mar/10

Google Wave: Fad or Future?

March 9, 2010Business Communication, Social Networking, TrendsFuture trends, Google, Social trendsElisa Ciarametaro

A few months back I was part of a group that was introduced to Google Wave at the Social Media Club  in New York City. I had heard about Google Wave butRead More…

02Mar/10

Future Trends for Social Media and Business Communication: 2010

March 2, 2010Business Communication, Social Networking, TrendsFuture trends, Social media, Social trendsElisa Ciarametaro

I was pleased to attend the BtoB’s NetMarketing Breakfast in New York last quarter. The discussion addressed the impact of social media on business. It was a great session. I learned hereRead More…

24Feb/10

Outbound vs. Inbound: Why Reach Out if B2B Buyers Are Coming To You?

February 24, 2010B2B Leads, Focused OutreachApproach, Focused Outreach, Inbound Response, Outbound Sales, Sales PipelineElisa Ciarametaro

Many companies get inbound inquires from buyers interested in their products or services. So why reach out if possible buyers are already coming to you?   Good question. The best way to answerRead More…