Focused Outreach Prospecting Tips Part 7: Review and Adapt

In Parts 1 through 6 of this series, you’ve gone from defining goals to training and implementing your focused outreach lead generation initiative.  (You can check out Part 1, Part 2, Part 3, Part 4, Part 5, and Part 6 here.)

The final post of this series, Part 7, deals with refining your efforts.

Okay, you are well on your way to launch your focused outreach outbound sales and marketing prospecting effort. You’ve defined your objective, developed a customer centered plan and have your trained resources ready to go. A properly developed, highly targeted plan is a foolproof recipe for success. Right? Wrong. Not without this last step.

Use Feedback from Real Life to Refine Your Strategy

All your work to develop and implement a strategy does increase the probability that you will reach your objective. But success doesn’t happen automatically. Why not? All the planning in the world is never a substitute for the real thing.

Have you ever participated in a sport? As with sports training, preparation and planning only take you so far. If you want to win, you have to apply your training to real life, learn what works and what doesn’t, and fine tune your strategy. The same is true for your focused outreach outbound sales and marketing prospecting  initiative.

Monitor the Activity to Check whether Results Meet Expectations

You’ll need to monitor all aspects of the initiative against the realistic objective. Are you meeting the objective or not? If you are, great. But if not, you’ll need to find out why and adjust accordingly.

It is important to consistently and continuously review and adapt the initiative for success.

Here are three important keys to getting the right feedback and making adjustments smoothly:

1. Develop a reporting system that’s easy to update and gain access to relevant data
2. Solicit feedback about activity and results from – lead qualification nurturing and generation representatives with regularly scheduled interactions
3. Participate in and monitor conversations with buyers and prospects

I hope this seven part series has helped you create and implement profitable focused outreach outbound sales and marketing prospecting initiatives.