Social Selling: The Human Element
Is there real value in social selling activity for sellers, or is it all talk?
Engagement in social selling comes when your activity adds to an engagement process that’s already working with prospects and customers. Social media channels broaden and vary our interaction with customers.
But social media are tools, and success or failure depends on how well they are used. Adding social tools into a broken engagement process with prospects and clients is a recipe for continued disaster.
The value that sellers bring to their use of social media channels is the human element.
In Social Selling, the Human Element, we explore approaches to add value to your social media engagements.
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