Outbound prospecting — or reaching out to prospects — can be tough. For those of you who have never had the experience of outbound prospecting, I can tell you it is not easy. In fact it is hard to pursue outbound prospecting after being rejected more than you’d like to admit.Yet after all those calls and constant rejection, there are few things more gratifying than getting that yes.
It’s great to hear: ‘Yes, I’m interested in what you are saying, offering selling.’ Suddenly you forget all those agonizing moments spent outbound prospecting and you are energized to do it all over again.
So the question becomes, how do you do it? How do you keep moving forward when you just want to drop out of the outbound prospect race?
How To Keep Going Until You Hear “Yes”
Is it easy? No it is not. Here are three tips I use to keep me in the game on the days when I’d rather be out.
1. Plan ahead – at minimum the day or night before you are going to outbound prospect. Great, you may say but what to plan? Prepare for your calls. Know who you are going to call and try to have the name, phone number and email address handy in your SFA.
2. Have a backup — Have a second copy or printout of you calls. Things can go wrong and they will. Sometimes at the most inopportune time. Don’t let it get the best of you. The best way to avoid a mishap is to be proactive and attempt to prevent it.
3. Learn what you can — No matter how difficult – take your lumps and learn from your losses. I agree some lumps and losses are really hard to swallow. But you can do it, and then keep moving forward.
These are my top three short, sweet and helpful tips. How do you move past the tough spots? Enter a tip of your own below.