elisac@exceedsales.com

Tag Archives: Alignment

19Feb/16

Solving the Lead Quality vs. Quantity Debate to Increase ROI

February 19, 2016B2B LeadsAlignment, ApproachElisa Ciarametaro

Lead quality, quantity and conversion are still top of mind for sales and marketing executives. According to the 2015 B2B Lead Generation Report cited by Brighttalk, improving lead quality over quantity is a topRead More…

17Aug/12

Outbound Prospecting 101: 5 Tips to Align Sales and Marketing

August 17, 2012Outbound ProspectingAlignment, Sales and MarketingElisa Ciarametaro

Alignment between sales and marketing teams improves prospecting results. Often these teams conflict instead of cooperate. See 5 tips to improve alignment.

20Dec/10

Customer Service: Insights for Marketing and Sales

December 20, 2010Customer ExperienceAlignment, Customer Engagement, Customer ServiceElisa Ciarametaro

Customer service calls are often untapped wells of insight. If you have a responsive customer at your disposal, why not ask how your company can better serve them?