Without good Marketing, is there enough support for Sales to win with your prospects? In some rare cases, maybe Sales can win on its own. But the right marketing activities are keyRead More…
Sales and marketing improve the lead qualification process with really superior communication between representatives. Align goals with 6 tips to refine your process.
Marketing applications for mobile devices are growing. More new uses are imagined daily. Does the future promise control of finely tuned alerts, or more dread spam?
Lead Generation isn’t just for Sales and Marketing. Anyone in your organization may talk with prospects for your products or services. Help them qualify leads too.
Lead scoring involves assigning weighted criteria to a lead; company size, city, contact title, emails opened, for example. Give each attribute a value. Check the score on a lead definition scale.
Lead generation processes have an upside and a downside. Systems provide direction, consistency and predictable outcomes. But they can be constraining. Avoid problems with these guidelines.
The sales and marketing world is becoming so interesting to me. Every day we hear and read that the world of sales has been in a shambles and there are new andRead More…
Getting quality sales leads doesn’t happen without a clear definition of a lead in mind. You may think that the ability of sales and marketing to define solid lead definitions and ratingsRead More…
There’s more than one way to skin a cat. Don’t put all your eggs in one basket. These are clichés you’ve heard before, but can they apply to generating business leads? IRead More…
Art vs. science is a common metaphor, but it does accurately describe how I view lead generation. I’ve spent my sales career exceeding goals by using an art and science approach. 2Read More…