Call Metrics For Outbound Prospecting: Part 1
Some do outbound prospecting by email or calls only. Do we stop measuring at call based metrics only? Consider the role of social media in how we know our prospects.
Tag Archives: Social media
Social Media Helps Outbound Prospecting When Used Correctly
Social Media can be a great resource for outbound sales prospecting. That is, if you use them correctly to learn about your buyers, identify your influencers, and more…
Lead Generation Outreach Metrics: Why They are Important, How They are Evolving
Today’s lead generation activities include calling, emailing, texting, and more. If you are using and testing the results, shouldn’t these activities be measured?
How to Keep Your LinkedIn Group Activity Relevant to Members
A social network group is like a party, for mutual benefit. When I see creators set guidelines for members, this translates: the host doesn’t appreciate the behavior of certain party guests….
Future Trends for Social Media and Business Communication: 2010
I was pleased to attend the BtoB’s NetMarketing Breakfast in New York last quarter. The discussion addressed the impact of social media on business. It was a great session. I learned hereRead More…