What’s the Best Way to Communicate with Your Buyer? Ask the Buyer

Communicate with others the way you want them to communicate with you. Seems so simple right? Then it must be easy to do. Right?  Wrong.

Many companies don’t know how their potential buyers and buyers want to be communicated with because they never asked them. These companies continue to use the tools and methods they assume are important to their audience.

Not Everyone Prefers Social Networks and Email

In one camp, there are those who have embraced social networks and use them as a primary way to communicate.  There are others who believe in social networks and have incorporated them as another way to communicate.  There are people who believe in social networks and just haven’t gotten around to using them. Then, there are those who have heard about social networks and will never use or participate in them. Maybe some haven’t heard about social networks, and never will.

Your buyers may be individuals, small businesses, corporations, universities, schools, not-for-profits, etc.   Your visitors, potential buyers and buyers may fall into one or a number of these categories. What about the individual that prefers to hear from you by phone,  text or email? How about those who prefer to communicate through social networks like Facebook, LinkedIn, or Twitter?

As a Seller, Learning How to Approach the Buyer is up to You

It’s up to you, the seller, to figure out who your buyers are and how they want to hear from you.

Why would we deny our buyers communication vehicles they prefer?

A Barrier to Effective Business Communication: Putting Your Own Preferences First

It is the buyer, not the seller who will dictate the communication methods that are most effective in dealing with sellers. Sellers who offer the communication methods that they themselves believe are important, are self-focused, not buyer focused. Sellers will suffer from this approach.

There are many more communication avenues then there were, and will be more in the near future. Some will become unpopular as others rise in usage. The only winning method of choice, popular or not, traditional or social, is the one that is used and preferred by your buyer audience.

Take the time to learn. Ask them when they engage with your company. The answers may astound you.