Last month I shared a story about a major hotel chain whose central computer system did not provide a database of all customer data and activity. Their computer system did not offerRead More…
30Mar/22
18Feb/22
One View of the Customer from a Customer’s Perspective
Many years ago, an Exceed Sales client offered a software product that helped major corporations get one single view of their customer’s activity over the customer’s lifetime. That was probably over tenRead More…
27Jan/22
A Preview of 11 Essential Sales Topics
As we embark upon yet another year, it’s that time to share thoughts, insights, ideas, and discoveries with our reader audience. This year, I’d like to bring back essential topics that seemRead More…
22Dec/21
Study this year’s results to plan for the next
I hope our posts helped you achieve success in 2021, and the close of a successful year is a highlight for you and your company in December. I want to share myRead More…
16Nov/21
Direct mail: On your radar as a marketing channel?
I am always an advocate of getting back to basics that work and being creative, curious, and inquisitive to try new ways. I believe, as you know by now, that personalization isRead More…
28Oct/21
24 Success Tips Especially for Young People
This is the time of year students are settling into school at all levels: elementary, middle school, high school, and colleges. My own son has leaped into the high school years. InRead More…
29Sep/21
Negotiation
Negotiation is interesting. In an upcoming Selling Signals blog post, I provided insights and thoughts on negotiation (https://sellingsignals.com/negotiation-tactics/). There are many valuable insights in this post. First, it got me thinking ofRead More…
25Aug/21
Don’t let herd mentality hide the most distinctive qualities of your brand
Every year the data is gathered and researched, and marketing predictions come out. They sound familiar: “We’ve researched x many companies in x many sectors and found – the best time toRead More…
13Jul/21
How to Make Summertime a Great Time for Lead Generation and Sales
Summer is a time of year many look forward to. In most parts of the US, the kids are home; the weather is warm, and many see it as a time toRead More…
19Jun/21
How to Update Your Success Stories in 2021
It takes time to develop customer success testimonials that translate into a convincing and exciting story for the reader. As was the case during COVID, the successes business had with a productRead More…