Why Staying True to Your Ideal Customer Profile Matters!
Hi friends, it’s been a while! Everyone inundates us daily with information, so I decided to write less often. A simple marketing concept is to target and sell to your ICP (IdealRead More…
Hi friends, it’s been a while! Everyone inundates us daily with information, so I decided to write less often. A simple marketing concept is to target and sell to your ICP (IdealRead More…
A constant question in sales. The number: how far off are you from reaching your number goal? How complete is your pipeline? Will you make your number, or will you not? WhileRead More…
I hope you enjoyed the insights shared this year that our family learned during our west coast trip last year. In addition, we shared thoughts, ideas, and discoveries with our reader audience. Read More…
This adage is not new. The saying has survived through thick and thin because it is true. However, acquiring a new customer is more expensive and challenging than keeping an old one.Read More…
To me, sales is a necessary skill to master and quite helpful in all aspects of one’s life starting from a young age. Think about it! As a child, you may desperatelyRead More…
The theme of this blog series has been lessons learned from our 2021 trip with my family at west. One of the most eye-opening experiences I had was the closed-minded nature ofRead More…
During our visit out west this past summer, we met an exciting college student who told us he was only attending college to satisfy his mother’s wishes. However, he told his motherRead More…
I recently learned the meaning of downtime this past weekend with my son. He entered a challenging high school with a much greater workload. So there will be more study time, moreRead More…
My 2022 blog series has focused on lessons from our 2021 summer trip out west. One eye-opening experience was the lack of internet access out west. Particularly Yellowstone. When I say no,Read More…
COVID has changed much for many, and for one reason or another, it seemed every business was short-staffed during our summer vacation. It appeared to be a nationwide shortage as I heardRead More…